Sunday, May 23, 2010

Response:"What's Your 20% Project?"



BBH collaborates with Asher Roth on Web site design

New York based ad/marketing company, BBH Labs, recently went through an interesting intern recruiting process.

First, BBH inquired into the predictable pre-requisites any ad/pr/marketing firm would expect of a candidate: an understanding of the industry.

Secondly, however, BBH looked for applicants that were, in their words, "messy." That is, the firm wanted interns that expressed an interest or curiosity in something totally unrelated to marketing.

As BBH says: "Advertising is one of those fields that should collaborate not only internally, but with culture at large - to be relevant and human we should inhale the world around us, circulate it in our lungs a bit and then exhale our response."

BBH asked it's employs to send in various projects/pieces of work/ etc. that they participate in outside the office.

Examples included volunteering with non-profit groups, photographing tattoos & blogging about art.

BBH reveres Google's 20% Policy, which offers it's employees 20% time to work on what they're passionate about.

"We think this is emblematic of the kind of creative business we strive to be," BBH writes. "That the energy, thinking and output from these personal projects explicitly and implicitly makes BBH a more interesting and smarter place professionally."

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