Monday, February 15, 2010

On Blogging





My childhood was an improbable mix of girly and machismo; indoor and outdoor; self-determination and dependence. At seven I wanted to be Catwoman; at eight a marine biologist; at 12 a basketball player.

But at the age of 14, when the president choked on a pretzel and people slapped American flag stickers on the rear end of their gas guzzlers, I had a significant epiphany: I must become a writer, I told myself.

"Whatever you do in life, be passionate about it," says my father.

To take on the identity of a writer is an arduous task, I realize, as my own disgruntledness—my own lot in life— is made evident as I put pen to paper (or computer key to Word document, for that matter.)

But I have come to understand that writing (my greatest passion) does not only demand reflection but writing— a dialectical tool of self- expression—is unassailable.

In this respect, writing is the best way to battle the world. As the saying goes, "the pen is mightier than the sword."

One of the greatest things about the Internet is its ability to demolish barriers that have kept people from reaching a mass audience.


Unlike most forms of writing, which require drafts, interviews, nut grafs and attribution, blogging is instantaneous and accessible; it removes the need for excess editing and forgoes adamant journalistic style guides.

A blog is therefore to a writer what jazz is to a musician: improvident, unrestricted and full of movement.


And that’s why I blog*.


While writing remains my forte, I am also a lover of fine arts.

Contemporary art is becoming a mix of media, techniques and ideas, and the lines between high art versus popular culture and who consumes them seem to be blurring .


As communication and artistic exchange continues to break barriers and transcend geographies, the digital revolution continues to provide arts marketers the tools to build relationships with people. Such techniques employed include websites, media kits, design services, event planning, branding, image consulting and non traditional exposure.

The purpose of this blog is to highlight particular public relations and marketing strategies that effectively expose artists and their target audiences. Moreover, this blog will seek to expose how access to words and images has never been so instantaneous.

It truly is an exciting time.


*You can read my travel blog here