Saturday, April 24, 2010

Response: "What Employers Want to See on Your Resume"





"Resumes are horrible documents, premature and unsentimental obituaries: our lives are rarely reduced to such a small number of facts," writes Guy Kawasaki, author of "The Macintosh Way."

The post, "What Employers Want to See on Your Resume," which can be found on his blog, is a hilarious chunk of advice on the perilous task of building a perfect and professional resume.

Kawasaki acknowledges that, yes, writing a resume can be daunting and dreadful. And reading resumes, as an employer, can be an even greater pain in the ass (especially if it it's a bad resume.) Still, Kawasaki makes an excellent point: resumes are--without a doubt--invaluable when grabbing an interviewer's attention and securing a job.

Here is a list of his Do's:


So what is a bad resume? Kawasaki's examples of things to avoid correspond with everything my professors have told me:

1.DON'T include photos.

2.DON'T misspell words.

3.DON'T make it wordy.

4.DON'T list generic skills.

Tuesday, April 13, 2010

On Insider Tips



From Peter Lindbergh's book "Ten Women," promoted by Cultural Communications.


Cultural Communications is a public relations firm based in New York City that utilizes press releases, design, book publishing, promotional campaigns, social media, web content development and image when promoting a client's work.

Founded by Shannon Wilkinson, whose professional background includes working for Arts & Communications Counselors at Ruder Fine, one of the nation's largest PR agencies, Cultural Communications' clients include architecture firms, art galleries, film directors, photographers and much more.


Client's work has been featured in various prestigious publications, including Fine Art Connoisseur, Esquire Magazine, New York Magazine, Paper Magazine and Interview Magazine (just to name a few.)

The firm quarterly publishes "E-news: Inside Tips from PR Central" on its website, which features, tips and consultations on how to "increase profits through consistent marketing and promotion."

The Spring 2009 edition of "E-news" focuses upon "Art PR: Then and Now." Cultural Communications stresses the growing importance of public relations in the art world. As low-cost, high-tech tools continue to replace marketing devices of the past (printed materials and catalogs), artists must adapt to meet the demands of the transforming market.



Cultural Communications' attention to detail, ability to employ various PR tactics, and extensive client list is incredibly
impressive. This is a PR firm thats got it goin' on!

You can find Cultural Communications here